Modupe Debbie Ariyo puts Mark Zuckerberg's visit to Nigeria in clear perspective. Hear her:
"In terms of PR, Mark Z has done one hundred times what Buhari wasted millions of dollars trying to do with no success by travelling the world on a needless merry go round. In just one day he showed the world that:
1. Nigeria is not ravaged by Boko Haram.
2. Nigerian youth are not drug pushers and fraudsters but successful entrepreneurs.
3. There are hundreds of Nigerian Business start-ups to invest in, with potentials for high returns.
4. That photo of him jogging on Ikoyi bridge will promote Lagos a lot more that the (wasteful) venture last week in London.
5. Nigeria is a safe place to walk on the streets.
6. That Nigerians are a great people.
7. No Ghanaian friend of mine is ever going to fight me over jollof rice again. Case closed. We make the best jollof rice! Thanks Mark. That's all."
That's how simple PR can turn things around.
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